Call tracking analytics questions & answers...

What is call tracking software?

View Answer
Call tracking software is used to measure the effectiveness of marketing campaigns by tracking and measuring how many inbound phone calls are generated from unique advertising channels, sources & keywords.

For businesses that rely on phone calls to close sales, schedule appointments or book service calls, call tracking can greatly help increase lead generation & ROAS by reporting which marketing investments are delivering calls, and which ones are not.

How do call tracking numbers work?

View Answer
Call tracking numbers are toll-free or local phone numbers that are included in marketing materials and/ or shown on your website to measure the number of phone calls generated from unique advertising channels, campaigns & paid search keywords.

By adding a unique tracking number to an advertising campaign and/ or website, you can track every time a customer calls your business, after viewing or clicking on an advertisment or keyword, and easily identify which sources are driving calls.

What countries do you support?

View Answer
KeyMetric offers toll-free & local number call tracking for over 60 countries around the world including the USA, Canada, Mexico, Australia, the United Kingdom, China, Japan, Puerto Rico, Taiwan, Germany and many more.

KeyMetric offers toll-free numbers under the 888, 877, 866, 855, 844, 833 prefixes as well as limited numbers under the 800 prefix. We also offer local area codes in most areas for 60+ countries. We also offer the ability to search for vanity combinations.

Can call tracking be used with
digital & offline marketing?

View Answer
Absolutely. Call tracking numbers can be included in offline campaigns such as postcards, newsletters, billboards or radio & tv ads as well as digital (online) campaigns such as Google Ads, Facebook ads, local maps, display media, videos and more.

Tracking phone numbers can also be used to measure phone calls from your website. By adding Dynamic Number Insertion (DNI) to your website, you can track how many calls are the result of unique ad campaigns, sources and paid search keywords.

What is Dynamic Number Insertion?

View Answer
Dynamic Number Insertion, or DNI, is a method where a unique toll-free or local phone number is intelligently inserted on your website (replacing the default business phone number) to identify the referring advertising channel, campaign or keyword for each caller.

Dynamic Number Insertion is ideal for businesses that spend on digital & paid search advertising; where they want to track how many phone calls each campaign, traffic source and keyword generate. A 'Site Tag' tracking code must be added to your web pages.

Do I need to add code to my website?

View Answer
It depends. If you want to track phone calls from unique traffic sources, campaigns & paid search keywords then yes, you will need to add a tracking code (Site Tag) to each page on your website. This is easy to do and usually takes less than 15 seconds per page.

If you only want to track phone calls from visitors to your website, & not capture traffic source, campaign or keyword data, you can simply use a single text tracking phone number on your website without the need to add a tracking code.

How do I add the Site Tag
code to my website?

View Answer
Adding the KeyMetric SiteTag tracking code to your website pages is easy. Using an HTML editor, simply copy your Site Tag from your KeyMetric account and paste it to the bottom of each webpage, just before the closing body </BODY> tag. View Example

If you use Wordpress, WIX or another website template service, we offer plugins & simple instructions on how to easily add the KeyMetric Site Tag onto your website pages. Once you sign up, you will have unlimited access to our toolkits, help content and resources.

Can I use my current phone
numbers with KeyMetric?

View Answer
Yes. If you are already using call tracking through another service provider, you can port your phone numbers to KeyMetric without charge. Simply let us know when you sign up that you would like to port your numbers. A single-page authorization form is required.

Even though you may be using call tracking numbers to track your marketing effectiveness, your default business phone number will still remain active to accept calls from any customers who call that number directly.

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Real-Time Call Tracking & Customer Engagement Analytics To Supercharge Your Marketing...

(877) 845-7971

It's Time To Unlock The True Potential Of Your Digital, Mobile & Offline Advertising With Real-Time Call Tracking From KeyMetric!

There is a reason why so many businesses across the USA, Canada, Mexico and the entire globe rely on KeyMetric call tracking to maximize their advertising effectiveness.

Whether your business relies on phones calls to close sales, schedule service calls or book appointments - it's invaluable knowing which marketing investments generate calls and customer engagements.

KeyMetric offers secure and reliable call tracking services across the USA, Canada, Mexico and over 60 other countries around the globe.

Make Smarter Marketing Decisions With Real-Time Toll-Free & Local Number Call Tracking & Analytics....

KeyMetric Toll-Free numbers are ideal for regional, national and international businesses whose customers may not be located nearby and toll-free calling will help increase call conversion rates.

888, 877, 866, 855, 844, 800 & Vanity
Numbers Are Available.

Local numbers are perfect for businesses and service providers looking to have an area code that is geographically close to their customers to help increase call conversion rates.

Area Codes Available in the USA, Canada, Mexico and 60+ Countries Around the Globe.

KeyMetric call tracking for Pay-per-Click instantly reports the keywords and ads for every call and customer engagement.

Gain instant access to the data your need to fine-tune bids and focus on the content producing the most cost-effective leads and sales opportunities.

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Easily pinpoint the exact PPC keywords and ads that deliver every inbound call across Google Ads, Bing, Yahoo, Baidu and other PPC Networks.

For customers using Google Call Extensions, toll-free & local numbers can be used to capture the campaign, ad group, keyword and ad for every call.

For many of today's businesses, social media ads are the #1 marketing channel.

KeyMetric helps maximize the value of social campaigns by tracking calls and customer engagements generated from Facebook, Twitter, Instagram and all your social media investments.

Social Network Logo Icons

By adding toll-free or local numbers to your social media advertising you can track calls to measure conversion rates and return on investment; even when they click-through to your website.

KeyMetric INI dynamically inserts unique toll-free or local phone numbers on your website for each visitor based on the referring source, campaign and keyword.

KeyMetric INI is session-based, allowing it to scale infinitly.

Track calls from multiple visitors independently; even if they call at the same time from the same source.

Instantly identify if a call came in as a result of a Google Ads keyword, an affiliate campaign, a Facebook ad or unlimited other sources.

Make Smarter Marketing Decisions With Real-Time Call Tracking & Analytics....

Feature Icon 1 Enterprise-Class Platform & Security
Feature Icon 1 Toll-Free & Local Number Call Tracking
Feature Icon 1 Track Calls & Engagements In Real-Time
Feature Icon 1 Unlimited Sources, Campaigns & Keywords
Feature Icon 1 Intelligent Number Insertion for Websites

Feature Icon 1 Call Routing & Simul-Ring/ After Hours
Feature Icon 1 Call Recording & Call Whisper
Feature Icon 1 Call Notes, Tagging & Scoring
Feature Icon 1 Voice-to-Text Call Transcripts
Feature Icon 1 Text & Email Activity Updates

Feature Icon 1 Share Call Data with Google, Bing & More
Feature Icon 1 Real-Time Third-Party Integrations via API
Feature Icon 1 Standard, Custom & Multi-User Reports
Feature Icon 1 Agency-Level Administration & Billing
Feature Icon 1 Industry-Leading Service & Support

With the KeyMetric API you can seamlessly integrate call and conversion data with nearly unlimited third-party reporting systems.

KeyMetric is the only tool to seamlessly combine real-time call tracking with website and online customer engagement analytics.

Access the power to instantly capture a 360 degree view of when, where and how every customer is engaging with your business.

Feature Icon 1 Phone Calls
Feature Icon 1 Form Submissions
Feature Icon 1 Live Chat Sessions
Feature Icon 1 Media Views & Downloads
Feature Icon 1 Coupon Prints
Feature Icon 1 eCommerce/ Shopping Carts
Feature Icon 1 Many, Many More

Pinpoint which website call to actions are the most engaged, while identifying where to reinvest your marketing dollars to generate the greatest ROI.

Generate Defendable Proof-of-Performance for Every Client Advertising Campaign

You know the true power of your agency. Now prove it with real-time phone call and customer engagement data to effectively measure the performance of every client marketing campaign.

KeyMetric accelerates the ability to determine how visitors are searching for and discovering your client' businesses; and more importantly how they are with engaging them - online and offline.

Intelligently reinvest every marketing dollar in the sources, campaigns and keywords proven to generate more customer engagements, leads and sales while proving just how valuable your agency really is.

Founded in 2008, KeyMetric® delivers secure, reliable and up-to-the-minute intelligence on inbound phone calls, customers engagements and online and offline leads and sales to help maximize marketing and media investments.

With customers ranging from small businesses, to national brands and franchises, to Fortune 500 companies, to many of the top agencies around the globe - KeyMetric is trusted by thousands of business locations to deliver marketing performance data.

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