Call tracking analytics questions & answers...
What is call tracking software?
View Answer
Call tracking software is used to measure the effectiveness of marketing campaigns by
tracking and measuring how many inbound phone calls are generated from unique advertising
channels, sources & keywords.
For businesses that rely on phone calls to close sales, schedule appointments or book service calls, call tracking can greatly help increase lead generation & ROAS by reporting which marketing investments are delivering calls, and which ones are not.
For businesses that rely on phone calls to close sales, schedule appointments or book service calls, call tracking can greatly help increase lead generation & ROAS by reporting which marketing investments are delivering calls, and which ones are not.
How do call tracking numbers work?
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Call tracking numbers are toll-free or local phone numbers that are included in
marketing materials and/ or shown on your website to measure the number of phone calls generated
from unique advertising channels, campaigns & paid search keywords.
By adding a unique tracking number to an advertising campaign and/ or website, you can track every time a customer calls your business, after viewing or clicking on an advertisment or keyword, and easily identify which sources are driving calls.
By adding a unique tracking number to an advertising campaign and/ or website, you can track every time a customer calls your business, after viewing or clicking on an advertisment or keyword, and easily identify which sources are driving calls.
What countries do you support?
View Answer
KeyMetric offers toll-free & local number call tracking for over 60 countries around the world including the USA,
Canada, Mexico, Australia, the United Kingdom, China, Japan, Puerto Rico, Taiwan, Germany and many more.
KeyMetric offers toll-free numbers under the 888, 877, 866, 855, 844, 833 prefixes as well as limited numbers under the 800 prefix. We also offer local area codes in most areas for 60+ countries. We also offer the ability to search for vanity combinations.
KeyMetric offers toll-free numbers under the 888, 877, 866, 855, 844, 833 prefixes as well as limited numbers under the 800 prefix. We also offer local area codes in most areas for 60+ countries. We also offer the ability to search for vanity combinations.
Can call tracking be used with
digital & offline marketing?
View Answer
Absolutely. Call tracking numbers can be included in offline campaigns such as postcards,
newsletters, billboards or radio & tv ads as well as digital (online) campaigns such as Google Ads, Facebook ads,
local maps, display media, videos and more.
Tracking phone numbers can also be used to measure phone calls from your website. By adding Dynamic Number Insertion (DNI) to your website, you can track how many calls are the result of unique ad campaigns, sources and paid search keywords.
Tracking phone numbers can also be used to measure phone calls from your website. By adding Dynamic Number Insertion (DNI) to your website, you can track how many calls are the result of unique ad campaigns, sources and paid search keywords.
What is Dynamic Number Insertion?
View Answer
Dynamic Number Insertion, or DNI, is a method where a unique toll-free or local phone number
is intelligently inserted on your website (replacing the default business phone number) to identify the referring advertising channel,
campaign or keyword for each caller.
Dynamic Number Insertion is ideal for businesses that spend on digital & paid search advertising; where they want to track how many phone calls each campaign, traffic source and keyword generate. A 'Site Tag' tracking code must be added to your web pages.
Dynamic Number Insertion is ideal for businesses that spend on digital & paid search advertising; where they want to track how many phone calls each campaign, traffic source and keyword generate. A 'Site Tag' tracking code must be added to your web pages.
Do I need to add code to my website?
View Answer
It depends. If you want to track phone calls from unique traffic sources, campaigns & paid search keywords then yes, you
will need to add a tracking code (Site Tag) to each page on your website. This is easy to do and usually takes less than 15 seconds per page.
If you only want to track phone calls from visitors to your website, & not capture traffic source, campaign or keyword data, you can simply use a single text tracking phone number on your website without the need to add a tracking code.
If you only want to track phone calls from visitors to your website, & not capture traffic source, campaign or keyword data, you can simply use a single text tracking phone number on your website without the need to add a tracking code.
How do I add the Site Tag
code to my website?
View Answer
Adding the KeyMetric SiteTag tracking code to your website pages is easy. Using
an HTML editor, simply copy your Site Tag from your KeyMetric account and paste it to the bottom of each webpage, just before the closing body </BODY>
tag. View Example
If you use Wordpress, WIX or another website template service, we offer plugins & simple instructions on how to easily add the KeyMetric Site Tag onto your website pages. Once you sign up, you will have unlimited access to our toolkits, help content and resources.
If you use Wordpress, WIX or another website template service, we offer plugins & simple instructions on how to easily add the KeyMetric Site Tag onto your website pages. Once you sign up, you will have unlimited access to our toolkits, help content and resources.
Can I use my current phone
numbers with KeyMetric?
View Answer
Yes. If you are already using call tracking through another service provider, you can port your phone numbers
to KeyMetric without charge. Simply let us know when you sign up that you would like to port your numbers. A single-page authorization form is required.
Even though you may be using call tracking numbers to track your marketing effectiveness, your default business phone number will still remain active to accept calls from any customers who call that number directly.
Even though you may be using call tracking numbers to track your marketing effectiveness, your default business phone number will still remain active to accept calls from any customers who call that number directly.
KeyMetric INI is session-based, allowing it to scale infinitly.
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