Keyword Call Tracking For
Pay-per-Click Campaigns

With KeyMetric pay per click keyword call tracking and analytics you will instantly know the unique keywords, including match-type, that deliver every inbound phone call and website conversion from Google Ads, Microsoft Advertising and unlimited other paid search networks.


Our real-time 'Calls by Keyword' attribution data helps you make smarter marketing decisions and reinvest your ad spend in the keywords that are proven to deliver lead, opportunities, and revenue.

Did You Know...


0%
of Google searches for business services or products over $100 result in a phone call
0%
of businesses waste 50% of their ppc ad spend on keywords that deliver traffic but not calls
 

If you are Google Call Extensions, KeyMetric enhances call attribution and lead data including caller ID, caller location, device type, new vs. return status, call recording, call trending, call transcription, conversation intelligence & more.



Our real-time 'Calls by Keyword' attribution data helps you make smarter marketing decisions and reinvest your ad spend in the keywords that are proven to deliver lead, opportunities, and revenue.




Frequently Asked Questions

Keyword level call tracking is a process that allows businesses and marketers to track phone calls that are generated from specific paid keywords and ads. This can be used to measure the effectiveness of marketing campaigns, identify the most successful keywords and ads, and improve the ROI of marketing efforts.


Here's how it works:

  1. When a customer performs a keyword search and clicks on an ad on Google or Bing they are redirected to your website.
  2. Using DNI on your website, a unique phone number is displayed attributing each call to the unique keyword and ad campaign.
  3. When the user calls the unique phone number, the call is tracked, logged and recorded.
  4. You can then analyze the call and caller data to determine how many calls were generated from each keyword and ad, the location of the calls, and other important key metrics.

Top 5 Benefits Of
Keyword Call Tracking
#1. Measure the Effectiveness of PPC Keywords: Using dynamic call tracking numbers to attribute calls back to specific pay per click keywords allows you to easily determine which keywords are delivery value and ROI.

#2. Identify the most successful keywords and ads: By analyzing the data from tracked calls, you can determine how to best optimized keyword and bid strategies and eliminate keywords that only inflating your ad spend.

#3. Boost Your Marketing ROI: By tracking calls, you can determine the cost-per-call and compare it to the revenue generated from each opportunity. This can help you optimize your marketing budget and improve the ROI of your campaigns.

#4. Improve The Customer Experience: By providing a unique phone number for each campaign, you can ensure that customers are directed to the most relevant information and resources when they call. This can improve their experience and make them more likely to convert into paying customers.

#5. Better Understand Your Customer Needs and Preferences: By analyzing the data from tracked calls, you can gain insights into what customers are looking for and how they prefer to interact with your business. This can help you tailor your marketing efforts and improve the overall customer experience.