Dynamic Number Insertion (DNI)
Call Tracking for Your Website


KeyMetric Dynamic Number Insertion (DNI) call tracking intelligently inserts a unique phone number on your website, for each visitor session, based on the advertising channel, source & keyword that drive them to your website.

Easily capture whether a customer called from your website because of a specific Google Ads keyword search, an Instagram ad, a Facebook post, or an unlimited number of other digital, mobile & offline advertising sources.

KeyMetric DNI will also identify if calls came from a mobile phone, a tablet or digital device, or a landline phone. For mobile calls, KeyMetric can capture advanced call data without the need for tracking numbers or per-minute fees.

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What is Dynamic Number Insertion Call Tracking

Dynamic Number Insertion, or DNI, is a call tracking method that programmatically inserts unique toll-free or local phone numbers on a website to intelligently connect each phone call with the referring ad channel, campaign & keyword.
DNI is ideal for marketers, engaged in paid search advertising, looking to track how many phone calls each unique campaign & keyword generate. To use DNI, the KeyMetric 'Site Tag' must be added to each webpage - similar to Google Analytics.
Copy & paste the KeyMetric SiteTag
tracking code to each page on your website.
Assign a unique phone number to each advertising source, or select to track paid search keywords.
Select to add DNI call tracking to a new
or existing advertising campaign or source.
Start capturing data for every call. Advanced
options available for franchises & multi-locations.

Unlike other services, KeyMetric Dynamic Number Insertion tracks each visitors' browser session (session-based tracking). This means KeyMetric is able to use the fewer tracking numbers while guaranteeing the highest levels of call & conversion data accuracy.

Marketers can also use KeyMetric DNI to track visitors who visit their website after viewing offline campaigns, coupons, emails & more.
You can sign up online in just 2 minutes, or if you have any questions you can schedule a time to talk or give us a call at 877-845-7971.


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Dynamic number
call tracking


Display a unique phone number on
your website for every visitor.


 Call (877) 845-7971


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Intelligent, dynamic call tracking

KeyMetric Dynamic Number Insertion (DNI) call tracking intelligently inserts a unique phone number on your website for each visitor. Instantly indentify which ad sources, campaigns & keywords drive the most calls, engagements & sales.

Easily capture whether a website visitor called from your website because of a specific Google Ads keyword search, an Instagram ad, a Facebook post, or an unlimited number of other digital, mobile & offline advertising sources.

How it works

  1. Copy and paste the KeyMetric SiteTag to each page of your website.
  2. Select to add DNI call tracking to a new or existing campaign or source.
  3. Estimate website traffic to calculate the total phone numbers needed.
  4. Add a tracking parameter to the source or keyword URL. (optional)