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Dynamic Number Insertion (DNI)
call tracking for your website...

KeyMetric Dynamic Number Insertion (DNI) intelligently swaps toll-free & local phone numbers on your website to track calls from unique advertising channels, campaigns & paid search keywords.


 Call (877) 845-7971 Request a Demo View Sample Reports




Track calls from unlimited channels, sources & keywords

KeyMetric Dynamic Number Insertion (DNI) call tracking intelligently inserts a unique tracking phone number on your website, for each visitor session, based on the advertising channel, source & keyword that drive them to your website.

Easily capture whether a customer called from your website because of a specific Google Ads keyword search, an Instagram ad, a Facebook post, or an unlimited number of other digital, mobile & offline advertising sources.

KeyMetric DNI will also identify if calls came from a mobile phone, a tablet or digital device, or a landline phone. For mobile calls, KeyMetric can capture advanced call data without the need for tracking numbers or per-minute fees.






How Dynamic Number Insertion works

Copy & paste the KeyMetric SiteTag
tracking code to each page on your website.
Assign a unique phone number to each advertising source, or select to track paid search keywords.
Select to add DNI call tracking to a new
or existing advertising campaign or source.
Start capturing data for every call. Advanced
options available for deeper analytics.
KeyMetric Dynamic Number Insertion tracks the visitors' browser session, otherwise known as "session-based tracking". This means than when creating 'pools' of numbers to track paid search keywords, KeyMetric uses the fewest numbers possible while guaranteeing the highest level of call & conversion data accuracy. This means you can track thousands of paid search keywords with just a few phone numbers.
For offline advertising, coupons or other content, use KeyMetric DNI to show the same phone number on your website that is shown on your marketing campaigns by using a unique url, subdomain url, or tracking parameter.






Dynamic number
call tracking


Display a unique phone number on your website for every visitor.


 Call (877) 845-7971


Request a Demo


Get Started Today!


               


Intelligent, dynamic call tracking

KeyMetric Dynamic Number Insertion (DNI) call tracking intelligently inserts a unique phone number on your website for each visitor. Instantly indentify which ad sources, campaigns & keywords drive the most calls, engagements & sales.

Easily capture whether a website visitor called from your website because of a specific Google Ads keyword search, an Instagram ad, a Facebook post, or an unlimited number of other digital, mobile & offline advertising sources.


How it works

  1. Copy and paste the KeyMetric SiteTag to each page of your website.
  2. Select to add DNI call tracking to a new or existing campaign or source.
  3. Estimate website traffic to calculate the total phone numbers needed.
  4. Add a tracking parameter to the source or keyword URL. (optional)