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Identify the Unique Channel, Source
& Keyword for Every Phone Call
KeyMetric Dynamic Number Insertion (DNI) call tracking intelligently inserts a unique phone number on your website, for each visitor session, based on
the advertising channel, source & keyword that drive them to your website.
Easily capture whether a customer called from your website because of a specific Google Ads keyword search, an Instagram ad, a Facebook post, or an unlimited number of other digital, mobile & offline advertising sources.
KeyMetric DNI will also identify if calls came from a mobile phone, a tablet or digital device, or a landline phone. For mobile calls, KeyMetric can capture advanced call data without the need for tracking numbers or per-minute fees.
Easily capture whether a customer called from your website because of a specific Google Ads keyword search, an Instagram ad, a Facebook post, or an unlimited number of other digital, mobile & offline advertising sources.
KeyMetric DNI will also identify if calls came from a mobile phone, a tablet or digital device, or a landline phone. For mobile calls, KeyMetric can capture advanced call data without the need for tracking numbers or per-minute fees.
What is Dynamic Number Insertion Call Tracking
Dynamic Number Insertion, or DNI, is a call tracking method that systematically inserts unique toll-free or local phone numbers on a website
to intelligently connect each phone call with the referring ad channel, campaign & keyword.
DNI is ideal for marketers, engaged in paid search advertising, looking to track how many
phone calls each unique campaign & keyword generate. To use DNI, the KeyMetric 'Site Tag' must
be added to each webpage - similar to Google Analytics.
Copy & paste the KeyMetric SiteTag
tracking code to each page on your website.
tracking code to each page on your website.
Assign a unique phone number to each advertising source, or select to track paid search keywords.
Select to add DNI call tracking to a new
or existing advertising campaign or source.
or existing advertising campaign or source.
Start capturing data for every call. Advanced
options available for franchises & multi-locations.
options available for franchises & multi-locations.
Unlike other services, KeyMetric Dynamic Number Insertion tracks each visitors' browser session (session-based tracking). This means KeyMetric is
able to use the fewer tracking numbers while guaranteeing the highest levels of call & conversion data accuracy.
Marketers can also use KeyMetric DNI to track visitors who visit their website after viewing offline campaigns, coupons, emails & more.
Marketers can also use KeyMetric DNI to track visitors who visit their website after viewing offline campaigns, coupons, emails & more.
