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Experience + Diversity

Decades Of Expertise & Experience Managing & Growing Successful Digital Companies...



Michael Turta  


As CEO, Michael Turta is responsible for visualizing and executing the overall business and technology strategies for KeyMetric as the company continues to establish itself as a respected leader in the call tracking and digital analytics industry. With 20+ years executive management experience building technology and interactive companies, Mr. Turta has helped KeyMetric realize aggressive growth and profitability through innovative product strategies without private or venture-backed capital investment.

Prior to co-founding KeyMetric, Mr. Turta held executive management and consulting roles with recognized market-leaders ClickPath/Who's Calling (acquired in 2007 by Vista Equity), Agital, Triniti, 3COM, Motorola, Yahoo and OpenGrid. Michael Turta is a regular speaker and panelist at industry events, is an investor and board member of various startup companies and industry councils, and is occassionally a guest educator at colleges in the local Seattle area.

In addition to sitting on the board of multiple local Seattle-area non-profit organizations, Mr. Turta also coaches a girls competitive travel fastpitch team.

Gregory Swanson  


The chief architect and inventor of the industry's first call analytics solutions to intelligently link digital marketing with offline telephone conversions, Greg Swanson is CTO and co-founder of KeyMetric. With extensive experience architecting and establishing world-class technologies and interactive solutions, Greg is a recognized technologist within the digital and mobile analytics and technology industries with a passion for maintaining competitive edge in KeyMetric technologies.

Prior to co-founding KeyMetric Greg was CTO and co-founder for ClickPath, the pioneering company of intelligent campaign and keyword-level call tracking, through its multi-million dollar acquisition in 2006 by Who's Calling, and held senior management positions with Questra and Interpath. Mr. Swanson also oversees all technology investments for KeyMetric-owned subsidiary companies, including Adoozle.com.

Recently Greg has taken an executive board seat with his son's mobile app development company; acting in an advisory capacity specific to business and technology strategies.

Antoinette Hume  


Toni Hume serves as Chief Sales Officer for KeyMetric. With 20+ years expertise bridging relationships with Fortune 500 companies, digital advertising agencies and small-to-medium sized businesses, Mrs. Hume presides over strategic sales and business development for KeyMetric and its subsidiaries, and is responsible for managing the company's partner, reseller, and referral channels around the globe.

As a co-founder, Mrs. Hume has cultivated a client portfolio that includes many of today's top interactive advertising agencies, media publishers, call centers, financial services providers, insurance companies, retailers, and B2B and B2C businesses around the globe.

Prior to KeyMetric, Mrs. Hume held an executive sales role with ClickPath/ Who's Calling, and was instrumental in producing revenues in excess of $72M during 2006.

Away from work Toni is active in several community and education organizations in the greater Denver area, and volunteers with local youth programs.

Kristen Giersch  

Sr. Director - Client Development & Engagement

Kristen Chadwick is the Sr. Director of Client Engagement for KeyMetric and it's affiliate companies. Responsible for overseeings the company's global customer service and support programs, including the company's extensive portfolio of channel partners and agencies, Kristen pilots one of the most customer-acclaimed programs in the industry.

With extensive expertise in building and maintaining world-class relationships, Kristen and her team have helped KeyMetric achieve a near impossible level of client retention with less than 1% overall attrition year after year.

Kristen's background includes over 14 years of sales and senior account management experience, managing key strategic accounts for Fortune 100 companies in the financial, insurance, telecom and B2B and B2C industries.

Kristen is Google, Bing and Yahoo Certified across their respective advertising and analytics platforms.

Darin Delvecchio

Director - Platform & Integrations Development

As Director of Platform & Integrations Development, Darin Delvecchio is responsible for overseeing the team responsible for developing KeyMetric technology and platforms and third-party integrations in the mobile, digital and online market segments.

Additionally Darin oversees development of professional services and strategic partner development projects, as well as for core platforms for KeyMetric-owned subsidairy companies including Adoozle.com.

Prior to KeyMetric, Darin held a senior engineering role with ClickPath, acquired in 2006 by Who's Calling, Inc.