What is call tracking & how does it work?
Call tracking is a process for businesses, marketers, call centers and agencies to easily & accurately measure how many phone calls are generated from unique advertising
sources, campaigns & keywords.
For offline marketing, unique toll-free or local phone numbers can be included in media & advertisments
to connect inbound phone calls with the corresponding marketing channel, campaign & media source.
For online & digital marketing, unique tracking phone numbers can be used to identify distinct advertising
sources, campaigns & keywords - even when potential customers click-through to visit a website.
What is Dynamic Number Insertion?
Dynamic Number Insertion (DNI) is an advanced method of call tracking. Toll-free or local numbers are
intelligently inserted on a website based on the referring advertising channel, campaign or keyword for each call.
Dynamic Number Insertion is ideal for businesses wanting to accurately track how many phone calls are generated from
unique channels, traffic sources, campaigns and paid search keywords.
For KeyMetic customers wanting Dynamic Number Insertion, the'Site Tag' tracking code must be added to the bottom of each
web page. This process is easy and is exactly the same as adding Google Analytics.
Do I have to use tracking numbers?
Not necessarily. KeyMetric offers two type of call tracking services - one that uses call tracking numbers and one that does not.
To benefit from advanced features like call routing, call recording, transcripts, caller ID, etc. tracking
numbers must be used. Customers can use KeyMetric numbers, or they can use
numbers from another provider & integrate KeyMetric call analytics via our Enterprise API.
For businesses looking to only track phone calls as conversions from unqiue ad channels, campaigns & keywords, KeyMetric
offers it's innovative Click-to-Call service that does not require tracking numbers.
Can I keep my current phone numbers?
Yes. You can continue to use your current phone numbers, and use one or more as point-to numbers for your KeyMetric
tracking numbers.
KeyMetric is also the only call tracking analytics service that can integrate with almost any 3rd-party telephone service provider through
our Enterprise API. This is ideal for larger organizations, franchises/ franchisees, and interational businesses.
Contact our sales team at
sales@keymetric.net for more information
on the KeyMetric Enterprise API and to determine if your telephone service provider is compatible.
Can call tracking be used in offline ads?
Yes. Call tracking can be used in offline advertising. Simply ads a toll-free or local tracking phone number to
the content or design of your marketing collateral, billboard, or other offline advertisment. You can also use
tracking numbers in radio spots, television commercials, email blasts & unlimited other traditional marketing campaigns.
By adding Dynamic Number Insertion to your website, you can also track phone calls when potential customers move from offline
to online.
What countries is call tracking available?
KeyMetric offers toll-free & local call tracking in over 60 countries around the world including the USA, Canada, Mexico, Australia, the UK, Japan,
and many more.
KeyMetric also offers intelligent Click-to-Call call tracking which does not require any tracking phone numbers or per minute fees. Click-to-Call can
be used to track calls in every country across the globe.