What is Call Tracking...

Call tracking can greatly help improve lead generation & marketing ROAS.




What is call tracking & how does it work?

Call tracking is a process for marketers to easily & accurately measure how many phone calls are generated from unique advertising sources, campaigns & keywords.

For offline marketing, unique toll-free or local phone numbers can be included in media & advertisments to connect inbound phone calls with the corresponding marketing channel, campaign & media source.

For online & digital marketing, unique tracking phone numbers can be used to identify distinct advertising sources, campaigns & keywords - even when potential customers click-through to visit a website.

What is Dynamic Number Insertion?

Dynamic Number Insertion (DNI) is an advanced method of call tracking. Toll-free or local numbers are intelligently inserted on a website based on the referring advertising channel, campaign or keyword for each call.

Dynamic Number Insertion is ideal for businesses wanting to accurately track how many phone calls are generated from unique channels, traffic sources, campaigns and paid search keywords.

For KeyMetic customers wanting Dynamic Number Insertion, the'Site Tag' tracking code must be added to the bottom of each web page. This process is exactly the same as adding Google Analytics.



Do I have to use tracking numbers?

Not necessarily. KeyMetric offers two type of call tracking services - one that uses call tracking numbers and one that does not.

To benefit from advanced features like call routing, call recording, transcripts, caller ID, etc. tracking numbers must be used. Customers can use KeyMetric numbers, or they can use numbers from another provider & integrate KeyMetric call analytics via our Enterprise API.

For businesses looking to only track phone calls as conversions from unqiue ad channels, campaigns & keywords, KeyMetric offers it's innovative Click-to-Call service that does not require tracking numbers.

Can I keep my current phone numbers?

Yes. You can continue to use your current phone numbers, and use one or more as point-to numbers for your KeyMetric tracking numbers.

KeyMetric is also the only call tracking analytics service that can integrate with almost any 3rd-party telephone service provider through our Enterprise API. This is ideal for larger organizations, franchises/ franchisees, and interational businesses.

Contact our sales team at sales@keymetric.net for more information on the KeyMetric Enterprise API and to determine if your telephone service provider is compatible.



Can call tracking be used in offline ads?

Yes. Call tracking can be used in offline advertising. Simply ads a toll-free or local tracking phone number to the content or design of your marketing collateral, billboard, or other offline advertisment. You can also use tracking numbers in radio spots, television commercials, email blasts & unlimited other traditional marketing campaigns.

By adding Dynamic Number Insertion to your website, you can also track phone calls when potential customers move from offline to online.

What countries is call tracking available?

KeyMetric offers toll-free & local call tracking in over 60 countries around the world including the USA, Canada, Mexico, Australia, the UK, Japan, and many more.

KeyMetric also offers intelligent Click-to-Call call tracking which does not require any tracking phone numbers or per minute fees. Click-to-Call can be used to track calls in every country across the globe.







KeyMetric Call Tracking Logo

Real-Time Call Tracking & Customer Engagement Analytics To Supercharge Your Marketing...




(877) 845-7971





It's Time To Unlock The True Potential Of Your Digital, Mobile & Offline Advertising With Real-Time Call Tracking From KeyMetric!




There is a reason why so many businesses across the USA, Canada, Mexico and the entire globe rely on KeyMetric call tracking to maximize their advertising effectiveness.

Whether your business relies on phones calls to close sales, schedule service calls or book appointments - it's invaluable knowing which marketing investments generate calls and customer engagements.



KeyMetric offers secure and reliable call tracking services across the USA, Canada, Mexico and over 60 other countries around the globe.



Make Smarter Marketing Decisions With Real-Time Toll-Free & Local Number Call Tracking & Analytics....

KeyMetric Toll-Free numbers are ideal for regional, national and international businesses whose customers may not be located nearby and toll-free calling will help increase call conversion rates.

888, 877, 866, 855, 844, 800 & Vanity
Numbers Are Available.



Local numbers are perfect for businesses and service providers looking to have an area code that is geographically close to their customers to help increase call conversion rates.

Area Codes Available in the USA, Canada, Mexico and 60+ Countries Around the Globe.




KeyMetric call tracking for Pay-per-Click instantly reports the keywords and ads for every call and customer engagement.

Gain instant access to the data your need to fine-tune bids and focus on the content producing the most cost-effective leads and sales opportunities.


Google Ads Logo


Easily pinpoint the exact PPC keywords and ads that deliver every inbound call across Google Ads, Bing, Yahoo, Baidu and other PPC Networks.

For customers using Google Call Extensions, toll-free & local numbers can be used to capture the campaign, ad group, keyword and ad for every call.



For many of today's businesses, social media ads are the #1 marketing channel.

KeyMetric helps maximize the value of social campaigns by tracking calls and customer engagements generated from Facebook, Twitter, Instagram and all your social media investments.


Social Network Logo Icons


By adding toll-free or local numbers to your social media advertising you can track calls to measure conversion rates and return on investment; even when they click-through to your website.



KeyMetric INI dynamically inserts unique toll-free or local phone numbers on your website for each visitor based on the referring source, campaign and keyword.

KeyMetric INI is session-based, allowing it to scale infinitly.

Track calls from multiple visitors independently; even if they call at the same time from the same source.


Instantly identify if a call came in as a result of a Google Ads keyword, an affiliate campaign, a Facebook ad or unlimited other sources.



Make Smarter Marketing Decisions With Real-Time Call Tracking & Analytics....

Feature Icon 1 Enterprise-Class Platform & Security
Feature Icon 1 Toll-Free & Local Number Call Tracking
Feature Icon 1 Track Calls & Engagements In Real-Time
Feature Icon 1 Unlimited Sources, Campaigns & Keywords
Feature Icon 1 Intelligent Number Insertion for Websites

Feature Icon 1 Call Routing & Simul-Ring/ After Hours
Feature Icon 1 Call Recording & Call Whisper
Feature Icon 1 Call Notes, Tagging & Scoring
Feature Icon 1 Voice-to-Text Call Transcripts
Feature Icon 1 Text & Email Activity Updates

Feature Icon 1 Share Call Data with Google, Bing & More
Feature Icon 1 Real-Time Third-Party Integrations via API
Feature Icon 1 Standard, Custom & Multi-User Reports
Feature Icon 1 Agency-Level Administration & Billing
Feature Icon 1 Industry-Leading Service & Support


With the KeyMetric API you can seamlessly integrate call and conversion data with nearly unlimited third-party reporting systems.




KeyMetric is the only tool to seamlessly combine real-time call tracking with website and online customer engagement analytics.

Access the power to instantly capture a 360 degree view of when, where and how every customer is engaging with your business.

Feature Icon 1 Phone Calls
Feature Icon 1 Form Submissions
Feature Icon 1 Live Chat Sessions
Feature Icon 1 Media Views & Downloads
Feature Icon 1 Coupon Prints
Feature Icon 1 eCommerce/ Shopping Carts
Feature Icon 1 Many, Many More

Pinpoint which website call to actions are the most engaged, while identifying where to reinvest your marketing dollars to generate the greatest ROI.



Generate Defendable Proof-of-Performance for Every Client Advertising Campaign

You know the true power of your agency. Now prove it with real-time phone call and customer engagement data to effectively measure the performance of every client marketing campaign.


KeyMetric accelerates the ability to determine how visitors are searching for and discovering your client' businesses; and more importantly how they are with engaging them - online and offline.

Intelligently reinvest every marketing dollar in the sources, campaigns and keywords proven to generate more customer engagements, leads and sales while proving just how valuable your agency really is.



Founded in 2008, KeyMetric® delivers secure, reliable and up-to-the-minute intelligence on inbound phone calls, customers engagements and online and offline leads and sales to help maximize marketing and media investments.

With customers ranging from small businesses, to national brands and franchises, to Fortune 500 companies, to many of the top agencies around the globe - KeyMetric is trusted by thousands of business locations to deliver marketing performance data.


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