How to Stop Wasting Money on Ads
and Start Getting More Calls
May 5, 2025

As a small or medium-sized busines owner you are not alone if you are unsure whether your marketing investments are paying off or not. Most business owners feel like their marketing is just a black hole - money goes in, but calls and leads do not always come out. Below are the most commonproblems and concerns we hear from SMBs who want more results from their advertising without spending more.
PROBLEM: I Don't Know If My Paid Ads Are Working.
SOLUTION: That's the #1 problem we solve at KeyMetric. You are probably spending money on Google Ads, Facebook, directories, or flyers. But do you know which one actually makes your phone ring? We track which ads, sources, and even keywords result in actual phone calls. This lets you stop guessing and start making smarter ad decisions.
PROBLEM: I am spending money and not getting results.
SOLUTION: The truth is that most small businesses waste 25 - 50% of their ad budget - and don't realize it. If you are not tracking what works, you are trusting platforms that profit off your spend to tell you if it was worth it. Our call tracking platform shows you what is working - and what is not - so you can cut waste immediately.
PROBLEM: I am getting some calls, but the leads are not very good.
SOLUTION: Not all calls are equal. With our system, you can record every call and get an AI-powered summary of what happened - including caller intent, lead quality, and missed opportunities. This means you can quickly spot high-value leads and filter out time-wasters. And if you have a team answering calls, this helps you improve your customer service too.
PROBLEM: I am too busy to manage complicated software.
SOLUTION: We get it. You are running a business, not a marketing agency. That is why we made this tool set-it-and-forget-it simple.
We can even suggest action items based on the call transcript - so you know who to follow up with. And if you really need help, our team can assist in setting up your account free of charge.
PROBLEM: I don't want to waste time or money.
SOLUTION: That is the whole point. For just $35/month, even one new customer could pay for the entire year. And if you are not getting enough calls, that is even more reason to track where your budget is going.
WHAT YOU GET FOR $35/ MONTH: