There is nothing worse than spending money on expensive keywords that deliver visitors to your website, but do not result in any phone calls, engagements or revenue.
KeyMetric will help you optimize your pay per click ad spend by identify exactly which keywords and ads deliver valuable phone calls and engagements; and which keywords only deliver costly visitors.
KeyMetric enables you to track inbound phone calls and other engagements (
forms, emails, live chat, downloads, etc.) from unlimited pay per click keywords, campaigns, ad groups and advertisements.
Our session-based Intelligent Number Insetion (INI) means you can track unlimited keywords with less phone numbers than other services. And our integrations with Google Adwords and Google Analytics
allow you to seamlessly import/ export cost data and other information to gain an accurate picture of your return on investment (ROI).
- To track phone calls from a Google Adwords PPC campaign, you would create a small pool of phone numbers in KeyMetric to track your campaign. KeyMetric Intelligent Number Insertion (INI) dynamically
inserts a unique phone number on your website specific to the unique PPC ad and keyword (keyword #1) the visitor clicked.
- KeyMetric dynamically inserts another unique phone number on your website when another customers clicks on another unique ad and keyword (keyword #2).
- If two or more customers click on the same unique ad and keyword (keyword #3), KeyMetric inserts a unique phone number on your website for "Customer 1" and
a unique phone number for "Customer 2." This allows you to track each user session, activity, and phone call seperately.
- This same process applies to an unlimited number of keywords and campaigns across Google, Bing, Yahoo, Baidu or other Search Network. Tagging your keywords and/ or ads is quick and easy.
Easily Integrate Call Data with Google AdWords, Google Analytics & Other Reporting Services
KeyMetric easily integrates with Google Adwords, Google Analytics, Bing Ads and several other third-party reporting services such as Salesforce.com,
Acquisio, DashThis and more to marry call conversion data with other key campaign metrics. For customers who are using Google Analytics, and/ or are advertising through Google AdWords we make it easy to view valuable call conversion data within the Google reporting system. Simply provide
KeyMetric with your account ID and create a destination goal.
The KeyMetric GetCalls API allows for easy integration of KeyMetric call data with nearly unlimited third-party data and reporting systems - ensuring you see the data you need when and where you need to see it
to make intelligent marketing decisions.
