Call Tracking for Pay-per-Click (PPC) Advertising

Real-Time, Pay-per-Click (PPC) Keyword Call Tracking & Conversion Analytics for Google AdWords, Bing Ads & More



Seamlessly connect phone calls back to the exact pay-per-click keyword, including match-type...

KeyMetric adTrax delivers customizable, up-to-the-minute phone call tracking and conversion analytics to provide a complete picture of your pay-per-click marketing effectiveness - right down to the exact keywords and match-type. Move beyond just knowing which campaigns or ad groups are delivering leads, and measure the value of each unique keyword across phone calls and online conversions.

Gain real-time insight into which ad campaigns, traffic sources, keywords, and ad copy are generating phone calls to effectively adjust keyword bids, match types, and ad content to maximize ROI and increase sales and revenue.

Sample adTrax Reports


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The Power of Up-To-The-Minute Keyword-Level Phone Call Tracking...

KeyMetric effectively eliminates black holes in pay-per-click marketing analysis by seamlessly connecting paid search advertising with offline phone calls and sales activity. Our patent-pending, cloud-based platform puts you in the driver's seat to manage your campaigns, phone numbers, traffic sources and more in real-time with just a click of your mouse.

KeyMetric offers innovative call tracking in both its adTrax and Call & Conversion Analytics products. For those customers looking to export KeyMetric call analytics data into third-party reporting services or applications, our Enterprise Analytics and GetCalls API solutions provide real-time data integration using standard XML and SOAP protocols.
  • Toll-Free & Local Phone Numbers
  • Intelligent Number Insertion (INI)
  • Name & Location of Available Callers
  • Call Recording
  • Real-Time Call Scoring & Dispositioning
  • Standard & Custom Reporting
  • Link with Google AdWords & Bing Ads for Cost Data
  • View Call Data in Google Analytics

Datasheet Downloads

adTrax Datasheet
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