Pay per Click (PPC) Keyword Phone Call Tracking

Track your phone calls to unique pay-per-click keywords, phrases, and match types in real-time as easily and accurately as clicks-throughs.

With KeyMetric Campaign Analytics marketers and publishers can easily and accurately track telephone calls from pay per click (ppc) keywords. Real-time, customizable reporting provides a complete view of ppc keyword performance across telephone calls, and other online conversion types including emails, form submissions, shopping carts, and live chat.

Now you can successfully bridge the gap between online pay per click (ppc) marketing and offline phone calls and revenue opportunity to effectively measure ROI. By gaining insight to the keywords, match types, and ad copy that are generating telephone calls and conversions you can accurately adjust keyword bids and placements to maximize ad spend and increase revenue opportunity.

In many cases the pay per click (ppc) keywords that generate online responses and
conversions are not the same keywords that generate offline phone calls.
Not only can you identify which keywords are generating phone calls, but you can identify which keywords are not generating phone calls or other conversions. This allows you to strategically adjust keywords and bids to maximize return on ad spend while improving CTR and quality score. And using our organic search query tracking reports you can identify "niche" keywords and phrases to integrate into your pay-per-click campaigns.

How It Works

Using our proprietary Intelligent Number Insertion (INI) technology, KeyMetric can accurately track from 1 to millions of keywords using only a small pool of toll-free phone numbers. Using a single JavaScript, a unique toll-free number is inserted into your website content based on the ad source, search engine, campaign, ad group, keyword, search query, and/ or referring website or domain. This click path data is then seamlessly integrated with our in-depth session and cookie data to provide a complete picture of overall click-through to conversion performance.

By seamlessly integrating session and web analytics data with advanced call tracking and lead data, KeyMetric provides accurate insight into the performance of your pay per click keywords. Real-time, customizable reporting means you can effectively analyze performance and trend data to support strategic decision making cycles.

"KeyMetric provides our clients with industry leading call tracking, conversion data analytics and customer support. This is particularly important for our landing page optimization clients where tracking each call and conversion is essential. We found KeyMetric to be so critical to our client businesses that we developed a proprietary split testing tool that integrates KeyMetric, PPC and Google Website Optimizer. We wouldn't go a day without them in our arsenal." Troy Ireland Chief Executive Officer | TextLinkBrokers.com

Key Features & Benefits

Call us today at (877) 359-9642 to schedule a no hassle, online demonstration. KeyMetric offers month-to-month licensing with no long-term contracts or commitments.