Pay per Call Platform

With KeyMetric Pay per Call you drive qualified customers to pick up the telephone across your direct-response, content network, and affiliate network advertising while measuring every transaction and engagement.

According to industry data, the telephone is the #1 medium for nurturing direct-response leads; used by approximately 62% of respondents. It is also documented that a telephone lead can generate more than double the number of successful sales conversions than emails, form submissions, or any other online and offline lead type.

KeyMetric Pay per Call is a flexible, cost-effective platform for generating telephone leads and conversions. You define the dimensions and measures that determine a successful conversion such as length of call, de-duplication of calls from the same ANI (automatic number identification), value of call, and other key metrics. Unlike most providers that solely use length of call as the measurement of success, KeyMetric can use multiple dimensions and measures to help combat collusion, call fraud, and other malicious activity across channels such as affiliate marketing and channel lead-generation referral programs.

  • Direct-response B2B & B2C lead generation
  • Affiliate & network advertising & lead generation
  • Directories & business indexes
  • Referral & channel partner lead generation
  • Cost-per-lead and cost-per-acquisition models
  • Sales and business development channels
With KeyMetric Pay per Call you reduce the cost of lead generation and customer acquisition across direct, affiliate, and channel advertising initiatives while benefitting from real-time,
accurate & measurable telephone call and conversion tracking.

How It Works

KeyMetric uses unique toll-free and local phone numbers that are used in both your online and offline advertising and marketing campaigns. These phone numbers allow you to accurately track telephone calls to measure the success of every ad source, campaign, publisher, and business channel. Where commissions and/ or affiliate referral fees are generated, KeyMetric tracks "successful" leads and conversions based on the dimensions and measures you determine.

Our real-time, intuitive reporting means you have instant access to lead, conversion, and engagement activity to help measure the success of your advertising across network, channel, and partner initiatives.
  • Toll free & local phone numbers
  • Intelligent Number Insertion (INI)
  • Call recording
  • Sales/ lead value dispositioning
  • Real-time call & conversion reporting
  • Unlimited campaigns & channels

Generate more conversions, leads, & sales while optimizing cost-per-call and cost-per-acquisition across your entire advertising investment.

Affiliate Network Call Tracking & Measurement

More recently, affiliate network advertising has proven to be a valuable channel; as marketers have greater control over costs while empowering publishers to generate commissions and revenue share based on their ability to deliver click-throughs and conversions. The telephone is critical to driving more conversions and sales transactions and KeyMetric Pay per Call is the perfect solution.

Affiliate Advertisers

Seamlessly and easily incorporate and administer effective pay-per-call across your advertising campaigns while empowering publishers to deliver more "commissionable" conversions. You control the value of each phone call conversion and configure the dimensions and measures you need to ensure the integrity of your channel. KeyMetric does the rest - measuring each phone response as they happen and filtering conversions and sales based on your business metrics.

Affiliate Publishers

With KeyMetric, affiliate publishers can easily and seamlessly add the telephone as a measurable call-to-action to online and offline advertising to help drive increased conversions and revenue opportunity. The telephone is a key conversion channel for online and offline marketing; and now you can get credited for delivering phone calls to your advertisers across your entire publishing network. More importantly you can generate conversions directly from your advertisements while benefitting from higher commissions and revenue share by delivering "higher value" telephone leads.
And with KeyMetric, keyword and organic search term level call tracking is available to help optimize advertising campaigns and placements to generate even more leads and telephone calls than ever before.

Call us today at to schedule a no hassle demonstration. You can be up and running in 24-hours.
© 2009 KeyMetric, Inc. All Rights Reserved.
KeyMetric® is a Registered Trademark of KeyMetric, Inc.
Call Us Today at
Home | Contact Us | Careers | Privacy | Sitemap