Call Tracking for Organic Search Terms & SEO

Track & Measure Phone Calls & Conversions from Organic Search Engine Activity to Dramatically Improve SEO & ROI



Seamlessly track phone calls back to unique search terms, search queries and search engines...

In 2007, it was KeyMetric that pioneered the first technology to effectively close-the-loop to measure which organic search terms and queries are generating phone calls and offline sales activity. Today, although other companies claim to have comparable solutions, no other tools come close to the actionable, session-based keyword and search query call analytics of KeyMetric - helping businesses, marketers, and agencies effectively optimize Bing Ads campaigns to deliver more phone calls, conversions, leads, and sales opportunities.

Sample adTrax Reports


KeyMetric adTrax delivers real-time insight into the unique search activity, terms and queries that visitors use to find, contact, and connect with your business. Effectively evaluate the conversion path of every visitor - from their initial search right through to how they engaged your business - even when they pick up the telephone.


Know which search activity and terms are delivering phone calls and sales to improve website content, SEO and revenue streams...

Knowing which search engine queries and listings generate phone calls and conversions means you can effectively optimize website content and SEO, fine-tune pay-per-click keywords, and improve advertising copy and placements to maximize engagements and revenues.

Industry data shows that organic search traffic typically generates higher conversion rates than pay-per-click. KeyMetric delivers the data to maximize SEO efforts, beyond just generating higher rankings and increased click-throughs, to deliver more phone calls, conversions, and sales activity.
  • Toll-Free & Local Phone Numbers
  • Intelligent Number Insertion (INI)
  • Name & Location of Available Callers
  • Call Recording
  • Real-Time Call Scoring & Dispositioning
  • Standard & Custom Reporting

KeyMetric delivers the data you need to boost SEO performance for those terms and keywords proven to deliver phones, leads and sales revenue.

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Datasheet Downloads

adTrax Datasheet
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