Organic Search Query & Search Term Call Tracking

Track your phone calls and conversions back to the organic search engine query and search term that started the entire engagement.

KeyMetric was the first company to unveil organic search query and search term phone call tracking back in early 2007. This was a major break-through for call tracking as it finally empowered marketers and publishers to identify the search terms and phrases responsible for generating valuable phone conversions and offline revenue.

By knowing which organic search terms and phrases are generating impressions, click-throughs, and phone calls you can productively optimize website content, and pay-per-click keywords and ad text to increase phone calls and conversions while maximizing return on ad spend (ROAS) and return on investment (ROI).

KeyMetric facilitates improved ROI from organic search by accurately tracking which
search engines, networks, and search queries and search terms are generating phone
calls, conversions, and revenue opportunity.

Using a single JavaScript, KeyMetric Intelligent Number Insertion (INI) displays a unique toll-free phone number on your web pages or other digital content based on the search engine and network (search results page, content network, affiliate network, etc.). Combined with our in-depth session and cookie data KeyMetric captures not only the search engine and source, but the actual search query and search terms used to deliver the offline telephone conversion.

Imagine the power of knowing which search terms and content are generating phone
calls and conversions while identifying new "niche" keywords and phrases to integrate
back into your pay-per-click and search engine optimization strategies.

Key Features & Benefits

Track phone calls, in real-time, back to originating search engine, search network, and search queries and search terms
Improve search engine optimization and organic rankings performance using the content proven to generate conversions and revenue
Identify new long and short-tail keywords and phrases to integrate into pay-per-click campaigns
Boost overall phone call and conversion rates while generating more offline revenue opportunity

Identify keywords and search terms that generate organic search results and conversions to avoid costly pay-per-click redundancy
Increase website SEO and rankings for those search queries and search terms that generate phone calls and conversions
Empower your sales teams with the right messaging and context to increase closing rates by as much as 50%

Industry data shows that, generally, organic search traffic generates higher conversion rates than pay-per-click. Why not maximize your SEO efforts, beyond just generating more click-throughs, to produce more phone calls, conversions, and revenue opportunity?

Call us today at (877) 359-9642 to schedule a no hassle, online demonstration. KeyMetric offers month-to-month licensing with no long-term contracts or commitments.