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KeyMetric Leadership Team

Decades of Diverse Experience and a History of Growing Successful Companies.

Michael Turta  
CEO | President | Founder
As CEO, Michael Turta is responsible for visualizing and executing the overall business, market and technology strategies for KeyMetric as the company continues to establish itself as a respected leader in the digital analytics industry. With over 15 years executive management experience building technology and interactive companies, Mr. Turta has helped KeyMetric realize aggressive growth and profitability through innovative product strategies without the need to raise private or venture-backed capital investment.

Prior to co-founding KeyMetric, Mr. Turta held executive management and consulting roles with recognized market-leaders ClickPath/Who's Calling (acquired for $55M in 2007 by Vista Equity), Agital, Triniti, 3COM, Motorola, Yahoo and OpenGrid. Michael Turta is a regular speaker and panelist at industry events, is an investor and board member of various startup companies and industry councils, and sits on the executive board of multiple local Seattle-area non-profit organizations.
Gregory Swanson  
CTO | Founder
The chief architect and inventor of the industry's first web and mobile analytics solutions to intelligently link digital marketing with offline telephone conversions, Greg Swanson is CTO and co-founder of KeyMetric. With extensive experience architecting and establishing world-class technologies and interactive solutions, Greg is a recognized futurist within the web and mobile analytics, and internet technology industries with a passion for maintaining competitive edge in KeyMetric technologies. Mr. Swanson also oversees all technology investments for KeyMetric-owned subsidiary companies, including

Prior to co-founding KeyMetric Greg was CTO and co-founder and for ClickPath, the pioneering company of intelligent campaign and keyword-level call tracking, through its multi-million dollar acquisition in 2006 by Who's Calling, and held senior management positions with Questra and Interpath.

Antoinette Hume  
CSO | Founder
Toni Hume serves as Chief Sales Officer for KeyMetric. With more than 15 years expertise bridging relationships with Fortune 500 companies, interactive agencies and small-to-medium sized businesses, Mrs. Hume presides over strategic sales and business development for KeyMetric and its subsidiaries, and is responsible for managing the company's partner, reseller, and referral channels around the globe.

As a co-founder, Mrs. Hume has cultivated a client portfolio that includes many of today's top interactive advertising agencies, media publishers, call centers, financial services providers, insurance companies, and B2B and B2C businesses.

Prior to KeyMetric, Mrs. Hume held an executive sales role with ClickPath/ Who's Calling, and was instrumental in producing revenues in excess of $72M during 2006.
Kristen Giersch  
Sr. Director - Client Development & Engagement
Kristen Chadwick is Sr. Director of Client Engagement for KeyMetric. Responsible for the company's global service and support programs, including the company's extensive portfolio of channel partners, Kristen pilots one of the most customer-acclaimed client engagement and support programs in the industry. With extensive expertise in building and maintaining world-class relationships, Kristen leads the team considered to be the backbone of the entire business-retention strategy; helping KeyMetric achieve a near impossible level of client retention year after year.

Kristen's background includes over 14 years of sales and senior account management experience, managing key strategic accounts for Fortune 100 companies in the financial, insurance, telecom and B2B and B2C industries. Additionally Kristen is a Google and Yahoo Certified Professional.

Darin Delvecchio
Director - Platform Engineering
As Director of Platform Engineering, Darin Delvecchio is responsible for overseeing the development of KeyMetric technology and platforms in the mobile, digital and online market segments. Additionally Darin oversees development of strategic partner integrations projects, as well as for core platforms for KeyMetric-owned subsidairy companies including

Prior to KeyMetric, Darin held a senior engineering role with ClickPath, acquired in 2006 by Who's Calling, Inc.