Call Tracking & Campaign Measurement - Frequently Asked Questions

Q: What Is KeyMetric Call Tracking and Campaign Measurement?

Answer: KeyMetric® Call Tracking and Campaign Measurement is a cost-effective alternative to the higher priced call tracking solutions on the market today - extending beyond basic tracking of phone responses by also tracking other online & offline response and conversion types including emails, online forms, live chat, shopping cart purchases, and downloads. All the same feaures of those other solutions; plus the ability to measure all responses across online and offline advertising - at a price lower than any other tool on the market. And for those businesses that use coupon incentives, KeyMetric Campaign Measurement can track walk-in conversions by using unique coupon codes that track back to the unique marketing campaign or ad source.

Q: What Can I track with KeyMetric Campaign Measurement?

Answer: In addition to call tracking, KeyMetric Campaign Measurement tracks other response and conversion types from your online and offline marketing campaigns including emails, online forms, live chat, shopping cart purchases, and downloads back to the originating ad source or campaign. With KeyMetric Campaign Measurement you know which responses came from Google, Yahoo!, MSN, and "other" online sources as well as offline campaigns such as postcards, mailers, emails, billboards, newspaper ads, radio, and television.

Our Standard Solution allows for the tracking of Google, Yahoo!, MSN, and "other" online ad sources plus up to 5 additional online or offline campaigns. For those companies needing a broader service, our Premium Solution scales according to your needs while providing more granularity for online Search Engine activity by seperating paid search (PPC) traffic from organic or natural search.

Q: Can I view keyword and search-term performance data with Campaign Measurement?

Answer: No. KeyMetric Campaign Measurement tracks responses and conversions to the unique advertising source or campaign only. In order to receive keyword and /or organic search term level tracking you need to upgrade to our KeyMetric Campaign Analytics solution.

Q: Does KeyMetric Call Tracking include Call Recording and Caller ID?

Answer: Yes. KeyMetric offers both Call Recording and Enhanced Caller ID services, which includes name and address information for each caller, as add-on services to Campaign Measurement. Each service is available for a low additional fee per month.