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Campaign & Call Analytics
Finally - The perfect blend of marketing analytics and advanced conversion and phone call
tracking in a single, easy-to-use solution.
KeyMetric® Campaign and Call Analytics tracks phone calls and other conversion types, in real-time,
to your search engine marketing - right down to the unique pay per click (ppc) keyword and organic search term that generated the response.
KeyMetric moves far beyond regular call tracking by seamlessly linking telephone calls with other online conversions and call-to-actions,
such as form submissions and emails, and tracks them to the exact campaign, ad group, ad version, pay per click (ppc) keywords and search engine queries used to deliver visitors.
Now you can track phone calls & other conversions from search engine and digital advertising with the same ease and accuracy as clicks-throughs.
No other call tracking or conversion analytics tool goes deeper than KeyMetric to provide actionable, real-time conversion and phone call data to accurately
measure your online advertising effectiveness.
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KeyMetric uses unique toll-free phone numbers, combined with advanced Intelligent Number Insertion (INI), to accurately track phone calls and other
online conversions back to online and offline advertising sources, keywords, and organic search queries and terms.
Unlike other tracking tools that track only those keywords and sources you predetermine, KeyMetric tracks every PPC keyword, search engine, ad source,
and referring domain that delivers traffic to your website.
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Key Features & Benefits
- Track phone calls from search-based advertising including unique PPC keywords & search terms
- Identify accurate cost-per-call & cost-per-lead while closing the loop on sales ROI
- Identify new "niche" PPC keywords & content to use in advertising and website copy
- Track calls to referring domains, affiliates & social media such as Twitter & Facebook
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- Build, publish, & download custom reports using drag-and-drop dimensions & measures
- Advanced call tracking metrics including time & date, call length & cost, & caller demographics
- Benefit from integrated cost & campaign data from Google, Yahoo, & Bing
- Track offline campaigns such as postcards, email blasts, billboards, and publications
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Stop guessing which online advertising campaigns, keywords, and content are generating offline sales and revenue.
With KeyMetric you easily identify which keywords, content, and advertising are delivering clicks, conversions and phone calls. In a matter of weeks you could maximize returns
from pay per click (ppc) advertising by as much as 200% while doubling your conversion and direct-response lead rates.
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Call us today at (877) 359-9642 to schedule a no hassle, online demonstration.
KeyMetric offers month-to-month licensing with no long-term contracts or commitments.
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"According to [Yahoo!] data, 92% of all online searches result in an offline conversion."
John Kim - Sr. Director
Yahoo! Search Marketing [ eComXpo 2007]
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