Campaign Analytics - Features & Benefits

In-depth pay per click keyword and organic search query tracking.

• Track all pay per click keywords, including match-types from Google, Yahoo, Bing, Ask.com, and other search engines and publisher sites to:

• Track organic search engine queries & terms from all search engines to:

• Identify top performing pay per click keywords and organic search terms based on online and offline conversion performance to effectively optimize bidding, quality score, and placements
• Capture actual search engine queries from all search engines to identify new "niche" pay per click keywords, advertising copy, and website content

Track unlimited online and offline conversion types.

• Track offline phone conversions to:
  • Search engines, content networks, affiliates, referring domains, social networks, and more
  • Unlimited online campaigns, ad sources (text, display, interactive), and publishers
  • Unlimited pay per click keywords (including match type), and search engine queries and terms
  • Unlimited offline campaigns, ad sources, and publishers
  • Email blasts, postcards, mailers, newspapers, billboards, and more
• Track online conversions to:
  • Search engines, content networks, affiliates, referring domains, social networks, and more
  • Unlimited online campaigns, ad sources (text, display, interactive), and publishers
  • Unlimited pay per click keywords (including match type), and search engine queries and terms
  • Unlimited offline campaigns, ad sources, and publishers
  • Email blasts, postcards, mailers, newspapers, billboards, and more
• Track conversions by visitor type and loyalty including all, new, and return visitors
• Phone call tracking includes time of call, caller ID, caller name, cost-per-call, and more

Identify and calculate accurate cost-per-lead and ROI.

• Search Engine Analysis:
  • View keywords and serch terms from all search engines and content networks to determine accurate search and brand equity
  • Measure the value of affiliate, directory, local, and social networking campaigns
• Marketing Campaign Analysis:
  • View campaign performance from unlimited online and offline advertising campaigns and sources
  • Track campaign effectiveness across engagements, responses, conversions, and transactions from online and offline advertising campaigns and sources
• Cost and Investment Analysis:
  • View integrated cost data from Google Adwords & Yahoo Search Marketing
  • View "per campaign" cost data with cost-per-conversion and cost-per-call breakdown
  • Determine accurate cost-per-call and cost-per-lead across entire advertising investment
  • Calculate accurate cost-per-acquisition from online and offline direct-response campaigns
  • Close the loop on sales and revenue opportunity to measure accurate ROI

Real-time standard and custom reporting and administration.

• In-depth reporting and data export:
  • Real-time dashboard to view summary campaign and conversion performance data
  • Over 25 standard reports across conversion and event tracking, call tracking, and web analytics
  • Easily create customized reports using drag-and-drop dimensions and measures
  • Build reports based on standardized and custom date and time ranges
  • Download and export reports in multiple formats with the click of the mouse
  • Real-time analytics data automatically updates every 5-7 minutes
• Individual and group administration features:
  • Individual and portfolio account reporting
  • Portfolio review provides summary performance data across multiple accounts
  • Set individual login usernames and passwords

Integrate with third-party telephone, call center, and business systems and applications.

• Third-party call center and telephony integration
  • Integrate with compatible third-party carrier and telephony systems to maintain existing services
  • KeyMetric makes integration easy to any web service capable of calling the KeyMetric API
  • Push available call data to KeyMetric for seamless integration with advertising campaign data
  • Integrate analytics, conversion, and synchronized call data to third-party business and reporting applications, such as Salesforce.com
  • Benefit from all campaign, conversion, cost, and call data in a single reporting application