Campaign Analytics - Frequently Asked Questions

Q: What Is KeyMetric Campaign Analytics?

Answer: KeyMetric® Campaign Analytics is a leading marketing analytics and call tracking tool for measuring the effectiveness of search-based advertising across online and offline responses and conversions, including telephone calls. With the advanced capability to track phone calls back to the exact pay per click keyword and organic search engine query, KeyMetric Campaign Analytics empowers search marketers to accurately measure the performance of search engine marketing, search engine optimization, pay-per-click advertising, affiliate network placements, and social marketing by identifying which keywords, search terms, and content are generating responses, conversions, and revenue opportunity.

Q: How Does KeyMetric Campaign Analytics Work?

Answer: An innovative hybrid of conversion analytics and call tracking, KeyMetric Campaign Analytics uses unique toll-free and local phone numbers, combined with advanced algorithms and tracking scripts to intelligently chart visitor engagements and sessions across search engines, advertising sources, and websites. Unique telephone numbers are dynamically inserted into your digital content based on distinctive visitor sessions and other click path data to identify the exact search engine, ad source, ad group, referring domain, pay-per-click keyword, and organic search term that delivered the visitor and generated the conversion, including offline telephone calls.

Q: What Can I Track with KeyMetric?

Answer: With KeyMetric Campaign Analytics you can track unlimited online and offline advertising and content sources including, but not limited to

All Search Engines
Google, Yahoo, Bing, & Other Search Engines
Pay-per-Click Advertising & Keywords
Organic Search Results & Queries
Content Network Placements
Affiliate Network Placements
Social Media including Twitter & Facebook

Referring Domains & Sources
Referral Websites
Directories & Local Listings
Mobile Advertising
Offline Advertising

Q: What Type of Data Can I View in KeyMetric??

Answer: KeyMetric provides both standard and customizable reports to provide in-depth campaign and conversion data including, but not limited to:

By Response & Conversion Type
By Hour /Day /Week /Month /Custom
By Keyword / Search Term
By Ad Source /Search Engine
By Referring Domain
By Ad Campaign & Ad Group

By Page visits
By Page Name
By New /Returning Visitor
By Geo Location
By Page Activity
By Keyword Performance

Q: Can I Track All Pay-Per-Click Keywords or Only a Select Few?

Answer: Unlike competitive tools that only track a few keywords, KeyMetric tracks all your pay-per-click keywords to provide a clear picture of which terms are generating conversions, and more importantly which terms are only generating costly click-throughs. We have clients tracking millions of keywords across multiple publishers including Google AdWords, Yahoo Search, and Bing Adcenter. Remember - you cannot measure what you do not track.

Q: How is KeyMetric Different from Other Call Tracking & Analytics Solutions?

Answer: KeyMetric is different on many levels. One of our core philosophies has always been "the only thing worse than no data is bad data," and accordingly we have focused on developing a solution that provides accurate, actionable data in a format that provides maximum value to our clients. To summarize a few key competitive differentials:

KeyMetric Data is "near" real-time, updating approximately every 3 to 5 minutes to provide instant access to conversion and performance data for rapid decision making cycles. Other tools make you wait up to 24-hours to see your call tracking & conversion data.
With KeyMetric you are able to view more than just how many calls you received and from which campaigns they came from. We track down to the unique pay-per-click keyword and organic search term that generated the conversion so you can effectively optimize your campaigns, keyword bids, and ad spend.
With KeyMetric Campaign Analytics you are able to view more than just how many calls you received and from which campaigns they came from. We track down to the unique PPC keyword and organic search term that generated the conversion so you can effectively optimize your campaigns, keyword bids, and ad spend based on accurate performance data. And KeyMetric tracks all your pay-per-click keywords, not just a sampling or only those you think you should track (remember - you cannot measure what you do not track), so you get an accurate picture of what is, and what is not working.
KeyMetric believes phone calls are more than just conversions. We consider them a critical metric in determining overall campaign performance and the ability to successfully execute optimization cycles. With KeyMetric Campaign Analytics you gain the ability to optimize keyword bidding, ad copy, website content, and marketing copy based on accurate online and offline conversion performance.
KeyMetric customer support is world class! In fact, we receive more compliments on our support and service than we do our technology. With KeyMetric you get a partner you can trust to deliver what you need; when you need it.

Q: Can I Track Multiple Campaigns and Sources At The Same Time?

Answer: Yes. With KeyMetric you can track virtually unlimited online and offline advertising and content sources at the same time. Our standard and custom reporting features allow you to view aggregate campaign data across all your campaigns; or by each individual campaign as required.

Q: Does KeyMetric Use Cookies?

Answer: Yes. The KeyMetric Cookie™ is an intelligent, persistent cookie used to capture session-specific information for each visitor. This data is used to provide usable information that is relevant to campaign optimization and response and conversion reporting. KeyMetric may, based on custom client configurations utilize complementary first and /or third-party cookies to support unique analytics and campaign measurement data capture.

Q: Are KeyMetric Reports In Real-Time?

Answer: We prefer the term "Near Real-Time." Clients using KeyMetric benefit from actionable campaign and conversion performance data that is dynamically updated as often as every 3 minutes. Clients who use the KeyMetric Campaign Services Web API can custom configure delivery times for all transaction data pending business requirements and /or framework of the receiving Web Service. Google, Yahoo! and MSN API data is received according to each provider's current data delivery practices.

Q: Can I Export or Download Data From KeyMetric?

Answer: Yes. Clients can download standard and custom reports from the hosted KeyMetric Analytics application in a variety of formats including Excel, CSV, and comma-delimited. Additionally, for enterprise clients the KeyMetric Campaign Services Web API delivers campaign, traffic, conversion, cost, and performance data in XML format to any application capable of receiving data using Web Services (SOAP) calls.

Q: How Do I Implement KeyMetric?

Answer: The implementation of KeyMetric requires three easy steps:

Adding a single tracking script to each page to be tracked
HTML text-based telephone numbers on each page to be tracked (for phone call tracking)
The update of destination URLs with the KeyMetric tracking codes

For those users wanting to increase the granularity of their tracking data and phone number presentation, KeyMetric offers advanced event and "onClick" tracking and telephone number presentation methods.