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KeyMetric Call Tracking Solutions

KeyMetric Call Tracking and Conversion Analytics

KEYMETRIC DELIVERS ACTIONABLE, REAL-TIME PHONE CALL TRACKING AND CONVERSION ANALYTICS TO BUSINESSES LOOKING TO MAXIMIZE ONLINE AND OFFLINE MARKETING INVESTMENTS.

  • Marketers and Agencies require actionable data to make more intelligent advertising decisions and maximize lead generation, brand visibility and social engagements.
  • Sales teams depend on accurate conversion data to improve sales processes and revenue generation.
  • Service and Support call centers need relevant information to improve operational efficiencies, and online services and self-help content.
They all rely on KeyMetric to deliver actionable, real-time intelligence to measure and optimize their online advertising and search engine investments to generate more engagements, conversions, and sales opportunities.

Whether you spend $500 or $500,000 a month on marketing, your ability to identify which campaigns, sources, keywords, and content are delivering phone calls, conversions, and sales means you make smart, cost-responsible decisions.

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The Power of KeyMetric
  • Real-time phone call tracking and conversion analytics to measure your entire online and offline advertising investment.
  • Generate improved ROI while increasing phone calls, conversion rates, and revenue opportunity.
  • Track search-based, social, and conventional advertising including Google, Yahoo, Bing, Twitter, Facebook, affiliate, and more.
  • Intelligent Number Insertion (INI) with session-based analytics to capture unique ppc keyword and search term for every call and conversion.
  • Track all online conversions such as form submissions, live chat, emails, document downloads, and more.
  • Real-time sales dispositioning to record actual sales amounts, sales notes, and other sales data for each phone call.
CAMPAIGN & TRAFFIC SOURCE CALL TRACKING & ANALYTICS
Inbound phone call tracking from online and offline advertising campaigns and sources using toll-free and local phone numbers. Real-time reports deliver all the information you need to make smarter decisions to improve your overall marketing effectiveness and return-on-investment (ROI).


PAY per CLICK KEYWORD CALL TRACKING & ANALYTICS
Track phone calls from Google AdWords, Bing adCenter (Bing.com/Yahoo.com), and other search engine and publisher cost-per-click (ppc) campaigns with real-time ad source, ad group, keyword, match-type, and cost-per-click data for every call. Accurately measure the impact of unique pay-per-click keywords across lead-generation and sales activity.


ORGANIC SEARCH CALL ANALYTICS
Inbound phone call tracking from Google, Bing, Yahoo, Ask.com, AOL, and other search engine activity and queries for every call and conversion. Optimize web content and ad copy based on the search terms and phrases proven to convert visitors to buyers - even when they pick up the phone.
AD AGENCY CALL TRACKING & ANALYTICS
Track phone calls and online conversions and events to generate accurate, real-time proof of performance across every client account. Measure the impact of search engine, pay-per-click, interactive, social, and conventional marketing investments across lead-generation and sales objectives.


CUSTOMER SERVICES/SUPPORT CALL TRACKING & ANALYTICS
Uncover the information customers are searching for before they pick up the phone. Capture the exact search activity and queries used to research support-specific information to improve online self-help content and information. Reduce operational expense and minutes-per-incident (MPI) while decreasing inbound call volumes by as much as 15%.
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