Phone Call Tracking & Measurement

Campaign, Source, Keyword & Search Term Call Tracking for Marketers, Agencies, Publishers, Affiliates, Call Centers & More



With KeyMetric, Getting the Right Call Tracking Solution is Easy...

analytics icon Traffic Source & Ad Source Call Tracking

Track and measure inbound phone calls from online and offline traffic sources and advertising campaigns using toll-free and/ or local phone numbers. Real-time reports deliver all the information you need to make smart decisions and dramatically improve ad buys, campaign placements and overall marketing effectiveness to maximize return-on-investment (ROI).

analytics icon Pay-per-Click (PPC) Keyword Call Tracking

Track phone calls from Google AdWords, Bing Ads (Bing.com/Yahoo.com), and other search engine and publisher cost-per-click (ppc) and/ or cost-per-impression (cpm) campaigns with up-to-the-minute ad source, ad group, keyword, match-type, and cost data. Accurately measure the impact of unique keyword buys and identify which keywords are delivering phone calls.


analytics icon Organic Search Term & SEO Call Tracking

Connect in-bound phone calls to the exact search terms and queries across Google, Bing, Yahoo, Ask.com, AOL, and other search engines and domains. Optimize SEO and web content and identify new keywords based on the search terms and phrases proven to convert visitors to buyers - even when they pick up the phone.

analytics icon Affiliate Publisher & Advertiser Call Tracking

Use unique toll-free and/ or local phones numbers, combined with affiliate-level intelligent number insertion (INI) to track, measure, and credit phone calls back to the correct affiliate source. Create custom values for affiliate phone calls, enter and edit call notes and parameters, and manage phone numbers on the fly.


KeyMetric delivers actionable, up-to-the-minute phone call tracking and intelligence to maximize online and offline marketing investments...

From smaller local businesses, to national brands, to online retailers, to Fortune 500 companies, to full-scale or interactive advertising agencies - KeyMetric is the perfect call tracking solution to track, measure and evaluate the effectiveness of your online and offline advertising - even when your customers pick up the telephone.

Industry data proves that upwards of 70% of all engagements between new customers and businesses occurs over the telephone. The ability to track and measure telephone calls across both online and offline marketing is critical to improving return-on-investment.

Using toll-free or local phone numbers, combined with our pioneering intelligent-number-insertion (INI) and other patent-pending technology, KeyMetric will help you identify which advertising delivers value, and which advertising falls short of delivering acceptable ROI - right down to the exact keyword, search term, and content.

View call conversions in Google Analytics and other third-party tools...

KeyMetric seamlessly pushes phone call conversion data to Google Analytics as pageview events. This feature supports those customers who wish to also view their call conversion data in Google with other events and goals. Simply provide KeyMetric with your Google Analytics Account ID. That's it. No changes are required to your website or Google Analytics Account. And once your KeyMetric call data is integrated with Google Analytics, you can import it into Google AdWords to view as conversions.

KeyMetric also offers direct integration of call conversion and lead data to Salesforce.com, allowing customers to view and archive critical call and lead information with other key business data.

For those customers (and call tracking vendors) looking to integrate KeyMetric keyword and search term phone call conversion data with internal systems, or with other Enterprise content and data managements systems, we provide the KeyMetric GetCalls API - a SOAP-based Web services API to pull KeyMetric call conversion data, in real-time, to those systems.

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